Our Team

 
 

Alexandra Hancock, Founder

Ali’s career started at Horizon Media in media analytics & multicultural consumer insights. Her entrepreneurial itch that needed scratching led her to join the founding team of BASIS Independent Schools, where she was the first Director of Marketing & Enrollment for the network’s first campus in Brooklyn. She then built out a central marketing practice to help the network grow to open five schools. More recently, she joined GEMS Education as the VP of Marketing & Enrollment to support GEMS America’s expansion in the United States & Latin America.

Ali’s strengths lie in being as right brained as she is left brained; she’s just as comfortable analyzing data sets as she is creating brand architecture for a product yet to exist.

Hometown: Oceanport, New Jersey (New York City since 2006!)
Most Memorable Moment in Career:
watching students enter the first school she opened for the first time.
Hobbies: singing, travel, cooking, seeking out new experiences
Fun Fact:
Ali speaks Spanish & Portuguese fluently

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Eternal wanderluster, here’s a recent photo of Ali in a tuk tuk in Chiang Mai