Alexandra Hancock, Founder
Ali’s career started at Horizon Media in media analytics & multicultural consumer insights. Her entrepreneurial itch that needed scratching led her to join the founding team of BASIS Independent Schools, where she was the first Director of Marketing & Enrollment for the network’s first campus in Brooklyn. She then built out a central marketing practice to help the network grow to open five schools. More recently, she joined GEMS Education as the VP of Marketing & Enrollment to support GEMS America’s expansion in the United States & Latin America.
Ali’s strengths lie in being as right brained as she is left brained; she’s just as comfortable analyzing data sets as she is creating brand architecture for a product yet to exist.
Hometown: Oceanport, New Jersey (New York City since 2006!)
Most Memorable Moment in Career: watching students enter the first school she opened for the first time.
Hobbies: singing, travel, cooking, seeking out new experiences
Fun Fact: Ali speaks Spanish & Portuguese fluently
LinkedIn »